Enterprise Tenet: with talents to the revitalization of enterprise, with good management for efficiency, with high quality products to expand the market, with superior service to win customers

Corporate Philosophy: considering to customer, sympathised with the society, the pursuit of excellence, creating perfect

Enterprise spirit: start from me, start from scratch, one mind one heart, crave out new success

Working Principle: high quality, low price, large coverage

Market Philosophy: scientific management, innovation, brand management, pursuit of excellence

Service Concept: Unlimited service (three "god" : enterprise employees, consumers and society)

SINGDEN use "service" to manage the overall situation, use "service"to shape the brand image, use "service" to measure the talent, use "service" to solidarity,  use "service" to standardize the action, use "service" to win market, with "service" to win the competition, use "service" to forge ahead. Enterprise's core competitive ability is the basis for enterprise survival and development, summed up the SINGDEN since establishment, today's achievements is due to SINGDEN has a unity, efficient  and unlimited service concept team, it's the key to success.

"Unlimited service" is the motive force and catalyst of SINGDEN daily work, make the management of SINGDEN more human kindness, vivid and embody, to promote SINGDENnese free-standing self-improvement, united struggle, enterprising, make more contribution to the survival and development.
First, the SINGDEN employees by raising the moral tutelage, unified norms, in the face of relentless competition in the market, to a huge Cohesion function. Enterprise respect for employees, employees love enterprise, thus forming a "factory rise I glory, factory failure I shame" understanding, and turn into a massive power and rate fighting capacity.
In SINGDEN's management, not bullying, oppress people by force, but service first, use service others.